Facebook, as it evolves, is getting a bit problematic for me.
As a business model, it’s brilliant. Allows for narrow “targeting” of a message in a way that television and other older forms of advertising seldom offered.
But as a distraction, and a distributor of less than helpful, never-asked-for material, facebook and other social networking sites can be like going to a digital mall: tittering at Victoria’s Secret window displays, or playfully trying on those fabulous gold lame’ shirts that you’ll never actually wear in real life.
In other words, there are a whole lot of new kinds of junkmail out in cyberspace than we typically acknowledge. Everyone out there wants not only my attention, but ultimately my dollars. I’m starting to feel a bit hunted on facebook.
Here’s today’s case in point: